It seems to be some part of a group dynamic. Someone makes an observation that results in an assumption. They share it with others – often with passion and a sense of conviction. The force of this, coupled with the group dynamic causes this idea to spread.
Once it goes beyond the initial group and individual who had the assumption in the first place, it somewhat becomes “fact” in the minds of the listeners. No one knows where it started, but everyone seems to believe it. Everyone seems to accept it.
Now, don’t you dare try to change it. Because who can change facts? Who will question the age old, accepted, tried and tested “facts”?
The assumption has become “fact.”
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